A successful moodboard starts at the bottom. The floor occupies a third of the visual field of a furnished room: it decides whether your «Scandinavian» looks Scandinavian and whether your «industrial» rings true. A tour of the four great styles — and the wood floor that serves each.
Scandinavian: matte blond
Light above all. Pale oak, almost ecru, invisible lacquer or white oil, straight planks of medium to wide width, calm selection. The floor reflects northern light without ever shining. Off-white walls, wool, pale wood furniture — and one generous plant. Found in our Nordic collection.
Japandi: dense calm
The crossing of Japan and Scandinavia calls for more matteness and a little more depth: naturally oiled oak, discreet but present grain, wide planks to slow the rhythm. The tones: greige, sand, matte black in touches. The floor here is a texture, not a décor — our wide planks in natural finish do exactly that.
Industrial: character
Brick, black metal, high volumes: the floor must hold its own. Rustic oak with frank knots, brushed, oiled, possibly smoked — the wood's marks answer the building's marks. Avoid the too-perfect that rings false. The playground: the Rustic and Smoked collections.
Parisian classic: the pattern
Mouldings, a fireplace, ceiling height — or the desire to evoke them: this is the territory of chevron and herringbone in blond or lightly smoked oak. In a flat without mouldings, the pattern on the floor is enough to set the register.
In every case, the golden rule: decide floor, walls and furniture together, sample in hand, in the room's real light. And before ordering, the m² calculator avoids bad surprises.